epub |eng | | Author:Paul N Hague

All too often there is not time to carry out a proper pilot, but at the very least, the questionnaire should be tried on someone in the office, preferably someone ...

azw3, mobi, epub |eng | 2015-04-02 | Author:Ryan, Damian [Ryan, Damian]

Ellie Mirman, director of marketing, HubSpot Thirty terrible pieces of social media advice to ignore 1. You need to be on every single social network Especially if you have limited ...

mobi, epub |eng | 2014-02-06 | Author:Dekom, Peter [Dekom, Peter]

Bottom line: if something negative surfaces anywhere in the heavily-linked blogosphere, the job of the CIO is both to contain the damage and spin the story in a manner to ...

epub |eng | 2014-04-28 | Author:Larry Weber & Lisa Leslie Henderson

Nothing Happens without Desire Many things contributed to the formation of Larry's first company, the Weber Group. A background in English literature, a terrific wife, supportive clients, a booming new ...

epub |eng | 2015-10-06 | Author:Gabriel Weinberg & Justin Mares [Weinberg, Gabriel]

CHAPTER FOURTEEN Email Marketing If you’re like us, you have multiple promotions sitting in your inbox right now—coupons, referrals, sales pitches, and more. This is email marketing. Many companies (Groupon, ...

epub |eng | 2015-10-25 | Author:Erik Peterson & Tim Riesterer & Conrad Smith & Cheryl Geoffrion

Figure 8.2 Income statement. Most income statements show three years of results. This is great because you’ll be able to look at trends. Looking at two years is good, but ...

azw3 |eng | 2013-02-01 | Author:Peters, Damien [Peters, Damien]

Riffs Riffs are usually short groups of notes played repeatedly throughout a song. Two famous examples are the introduction to “Satisfaction” by the Rolling Stones or “Beat It” by Michael ...

epub |eng | 2014-07-29 | Author:Erwan Rambourg [Rambourg, Erwan]

The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury Abroad There are many reasons Chinese consumers purchase luxury goods abroad rather than at home. Most observers believe they do so mostly ...

mobi |eng | 2010-12-08 | Author:Maher, Michael J. [Maher, Michael J.]

6 Phone Calls “Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all ...

epub |eng | | Author:Chip Kidd

PROJECT: GET A FINANCIAL LIFE BY BETH KOBLINER ADVICE ABOUT PERSONAL MONEY MANAGEMENT Beth Kobliner (a dear friend) is sort of the Suze Orman for people who want straightforward personal ...

epub |eng, eng | 2015-08-04 | Author:Brent Adamson

For Xerox, that sparking content took multiple forms: Provocative data points promoted through social media, where Mobilizers are doing that Passive Learning A series of e-mail scripts that sales reps ...

epub |eng | | Author:Al Lautenslager [Conrad Levinson, Jay; Lautenslager, Al]

Presentations Just like in direct selling (see Day 14), you have to have a presentation, develop a trusting relationship, ask a lot of questions, and eventually close the sale. Many ...

epub |eng | 2015-04-20 | Author:Levesque, Ryan

COLUMN U: SMIQ (SINGLE MOST IMPORTANT QUESTION) Between Column A and Column U, I’ve “hidden” all the data we won’t be using (e.g., Session ID, IP Address) to simplify what ...

epub, pdf |eng | 2014-11-03 | Author:David Meerman Scott

Notes 1. davidmeermanscott.com/documents/3703Gobbledygook.pdf 2. www.webinknow.com/2006/10/the_gobbledygoo.html 3. boeing.com 4. boeing.com/Features/2010/05/feat_rocky_retires_05_10_10.html 5. boeing.com/Features/2011/05/bca_747-8_RTO_05_04_11.html 14 How Web Content Influences the Buying Process Today when people want to buy something, the web is almost ...

epub |eng | 2015-06-28 | Author:Harris, Alex

STEP 2 – HYPOTHESIS Once we know where we need to start testing, we want to create a hypothesis. We'll use data and facts to come up with specific educated ...